As a business owner, you know that you rely on marketing (digital and otherwise) for growth. No matter how good your products or services are, you need to get the word out there somehow, and marketing is the way to do it.
Most business owners in 2021 understand the importance of having a strong digital marketing strategy, but that doesn’t mean that they know how to create and implement one.
One crucial aspect of your strategy is going to be getting your business to the top of search engine rankings with SEM. You have to choose between paid vs organic search.
But which is better? Keep reading to learn all about the pros and cons of both.
What Is Paid Search?
First, let’s talk about SEM. SEM is search engine marketing. Technically, search engine marketing is an umbrella term that covers both paid and organic search, but most of the time people use it to refer to paid search alone.
Paid search helps you get to the top of Google results for your specific niche and keywords.
It means that you’re paying to get your website at the very top, right in the first one or two results. There will be a small “ad” indicator next to the link, but otherwise, it looks the same as other results.
The most popular form of paid search is Google Adwords.
What Is Organic Search?
Organic search is different. While you will pay money for organic search (unless you’re willing to put in the time to do it on your own), you’re paying for a service rather than for a spot on Google.
Organic search utilizes SEO to bump you up the rankings. SEO is search engine optimization.
For organic search, you’ll rely on keywords and great content to make yourself more visible to potential customers. Many businesses utilize blogs for this purpose. It can target mobile customers and even local customers through local SEO (like the local SEO services provided by https://www.webcitz.com/seo-services/local-seo.html.
Paid vs Organic Search: Pros and Cons
Paid search has its benefits. The results are immediate and there’s no chance of you not making the front page.
That said, paid search is also going to be expensive if you keep using it. For small business owners, this isn’t always an option. If you stop paying, you no longer stay on the front page.
Furthermore, customers may find your business less trustworthy if they think that you have to pay to end up on the front page.
SEO is slower than paid search. It takes time to build up content to boost your website to the top. However, the results of organic search are long-lasting and often more affordable in the long run, even if you’re paying for a service.
It also makes you look more reputable.
We Suggest a Combination
When it comes to paid vs organic search, we think that small business owners should consider combining them, at least while they’re getting started. They can reap the benefits of immediate results while they build up their SEO in the background.
Talk to local digital marketing experts to start the SEM and SEO process today.
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