There are over 1 billion websites in the world. In your industry, there may be millions of sites desperate to beat you to the envied page one search results on Google. If your website is not on page one, or at the very least the first few pages, then your website is invisible and ineffective as a marketing tool.
If you want to attract new customers using your online presence, you will need a way of getting your website in front of people. An effective way of doing that is PPC in marketing. This type of marketing can put you ahead of your competitors and create a significant return on your investment in a relatively short period of time.
In this article, you’ll learn about what is PPC marketing and how it can help your business. Paid advertising can feel a bit hit and miss, but with this article, you’ll be armed with all you need to know so as to start your PPC campaign and bring your website out of the internet darkness.
Internet Marketing 101
Online marketing is a massive and bewildering industry. Yet the basic goal of all these strategies is to get internet users to click onto your site. To achieve that, your webpage has to appear on the search engine results page (SERP).
Some people will say there are two methods; paid internet marketing and unpaid. However, the truth is that all forms of internet marketing cost in some way. Search engine optimization is a marketing strategy whereby you create content that is relevant to your industry and the search terms people typically use.
Creating this content will cost you time and money, but those costs are indirectly linked to your marketing effort. A more direct relationship is paid advertising, like PPC marketing, whereby you pay for every time someone clicks on your advert and is directed to your website.
The basic idea of pay-per-click (PPC) marketing is to place your advert on page one of Google. This normally appears at the top of the page before the organic search results. This will give your advert an ideal opportunity to attract visitors.
However, the creative work does not stop there. If your advert doesn’t contain what people are looking for, they will simply ignore it in favor of the next advert or organic result. Setting up your PPC campaign requires optimizing several other parameters.
Keyword Word Relevance
Whether you are using organic marketing techniques or paid adverts, you will still need to choose which keywords will go into your marketing material. A basic rule is that the more common or popular the search term is, the more expensive it will be to use that term in your advert and appear on the first page of Google.
Depending on your industry and your budget, it is also possible to create adverts with associated search terms according to their relevance. Once again, the highest relevance will be the most effective in attracting people, but at the same time will be the most expensive to use.
The more successful your campaign is, the more you will pay for its use. There is a formula used to calculate your cost per click. This is based on the quality rating of your advert, which in turn is based on how successful your advert is in comparison to similar adverts.
It’s also possible to set a budget for what you’re willing to pay per click. Your campaign will then be optimized around that budget point. It stands to reason if your industry is more competitive, you will need to set a higher budget to win the coveted spot on Google.
Effective Landing Page
PPC marketing and attracting people to your advert, and then directing them to your website, is only part of the story. You need to create an effective landing page so that your ‘lead’ will continue to the product or service you wish to promote.
An effective landing page will present a tempting offer or compelling reason for reading more information. It will have a call to action such as registering their email address or best of all purchasing a product. Remember, writing for the internet is not the same as general writing, it needs to be carefully crafted to prompt the reader to action.
Advantages of PPC in Marketing
PPC has many advantages, but one of the biggest advantages is that you can have complete control over the cost and get fast results from your investment. Organic SEO is very effective but takes longer to build the digital footprint you need in the subject area.
That means that even if you’re a small business and just getting started, you can still create a presence using PPC. Google is always changing and updating its algorithm. This can present a challenge for digital marketers using organic SEO, but has little effect on PPC content.
So once you’ve initiated your marketing campaign, you don’t need to worry about the strategy going out of date. OrbitWeb PPC Management agency is an example of a business that can help you set up your campaign and fine-tune your strategy so you get the best results for your money.
Successful Online Marketing
In this article, you’ve read about PPC in marketing and what the basic concepts are, as well as how to use it effectively. It’s true that digital marketing is a big subject and can seem overwhelming, but don’t let that put you off. This article has helped you understand some of the key elements you need to get started.
Of course, to be successful, you are wise to get professional help. You can check out the ranking of service providers’ websites as a good measure of how successful they are at what they do.
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