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Tips for Marketing on Facebook

As a business tool, Facebook is dominating the popularity contest as a key element of most marketing strategies for businesses. However, due to the longevity of Facebook posts, you might find you’re struggling to come up with new content all the time and fresh ideas for your company or your brand’s page.

While it’s tempting to write up a bit of content, find some cute images, or post nonstop, approaching it with some strategy is going to improve your odds of engaging in valuable conversations with customers and your audience. The following tips are going to help you increase engagement on your marketing efforts.

Timing

While it depends on your target audience, content, and goals, the timing of your posts is something you need to consider seriously.

Look at your targeted audience, note their personalities, and time your posts accordingly. For example, if you’re targeting busy mothers who stay at home, the best time to reach them is most likely going to be different from reaching single bachelors. One good way to figure out what times work best is through some trial and error, but there is another way to start out with a bit more accuracy.

Studies have already been conducted to determine when different types of audiences are online, but a good beginning point is to start posting on Thursdays and Fridays because these are the most active days on Facebook.

Engagement rates begin to drop by 3.5% below the average from Monday to Wednesday. In addition, one in the afternoon is the best time to post to get a share, and three is the best time to post to get a click. However, these are not the most popular times to post on Facebook. It’s the timing of your post that will show an increase in engagement and not the popular times for your audience to be posting.

Images

You’ve most likely heard this one a million times, but the benefits of adding images to the posts you put on Facebook can’t be emphasized enough. Photos will receive 84% more link clicks and 53% more likes on Facebook than the average post. Here are some useful tips for images on Facebook.

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