There are unique aspects to every social media outlet out there. What works on one social media network isn’t going to work on another, and the primary characteristics of each network can vary greatly. You don’t need to be active on every social media network! The key is to focus on just one or two that will help you best achieve your social media marketing plan.
The audiences and demographics of social networks are arguably the most imperative factor you need to consider. You’ve most likely already obtained a good idea of where your customers tend to hang out online, but reports such as The Demographics of Social Media Users by Pew Research Center lay out some concrete data for the five largest social networks – Pinterest, Facebook, Twitter, Instagram, and LinkedIn.
Other factors to consider are how much time you have to dedicate to advertising on social media and what resources are available to you. These will help you figure out which social network is the best fit for your company. Optimizing the Social Media Profiles An up-to-date, complete social media profile will give your visitors a good first impression.
It will highlight your company’s professionalism, and show people you’re ready for business. It’s a good idea to refresh profiles from time to time, but it’s crucial you start off on the right foot.