Are you embarking on a career in digital marketing? You may have already taken an online digital marketing program and started learning about it. However, your knowledge isn’t complete until you are well-versed in using some of the digital marketing tools. Those who have already started their journey either in Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing, or content marketing know how important are the tools in tracking the success of any marketing campaign and gaining valuable insights.
This article describes some of the most important tools that you must be aware of when stepping into the digital marketing world. All these tools are used in specific one or two aspects of digital marketing and not entirely for all of them. Apply these tools to your business and plan better digital marketing strategies.
Let’s get started!
HubSpot is a marketing, sales, and service software that helps businesses grow without compromise. It offers a wide range of marketing tools irrespective of what stage your business is at. You can explore its free tools that allow you to set up popup forms, web forms, and live chat software to capture leads. Its free CRM allows you to put all the customer data at a central location and analyze the site visitor’s behavior. Then comes the paid tools that businesses use for advanced marketing automation.
2. Screaming Frog
Founded in 2010, Screaming Frog is a UK-based digital marketing agency that delivers its search expertise to companies across the world. Its Screaming Frog SEO Spider software is a powerful and flexible site crawler used for technical SEO audits. The tool can crawl both small and very large websites efficiently and allows users to analyze the results in real-time. SEO Specialists use it to collect key onsite data and make more informed decisions.
3. Google Analytics
Google Analytics is a free web analytics tool used by companies to analyze data for their business in one place. It helps you understand your website and app users to better evaluate the performance of your marketing, products, content, and more. It is a go-to digital marketing tool for small businesses to analyze if their campaigns are working effectively or they need some fixing. You can also set up goals to track conversions and build an enhanced ecommerce setup using Google Analytics.
Hootsuite is a powerful social media management tool that is trusted by employees of over 800 Fortune 1000 companies. It is an easy-to-use platform where you can create and share content across multiple social channels. Next, you can get an overview of all your social media channels and monitor your messages and posts. Social media managers use Hootsuite to view upcoming schedule content, fill content gaps, map out campaigns, and collaborate in real-time.
Among a range of SEO tools available in the market, you can trust Yoast to get more traffic from the search engines. It handles a lot of technical SEO tasks in the background so that search engines can find and understand a website’s pages. The tool is designed to help you increase your reader’s engagement and also attract more visitors from social media. It is a popular plugin that works with the Classic editor in WordPress along with Gutenberg.
If you have an idea, dream, brand, or business that you want to share with the world, then mail Chimp marketing and sales tools are for you. This email marketing and social advertising tool let you create multichannel campaigns that reach and resonate with your audience. You can also bring your audience data, marketing channels, and insights together with this single platform to reach your goals faster. It offers easy-to-use design tools and flexible templates to help your brand in designing better campaigns.
Slack is a channel-based messaging platform where people can communicate more effectively. Users can connect all their software tools and services and find the information they need to do their best work – that too within a secure, enterprise-grade environment. It is an effective tool for networking and meeting people in the digital marketing space, with the option to join or leave the channel as per your wish. The tool ensures that business conversations don’t get distracted by operating in channels designated for certain information.
Designed by Adobe, the Marketo Engage tool makes the complicated buyer journey simple. It offers measurable results from acquisition to advocacy with experience that keep end-users engaged and coming back. Popularly known for marketing automation, this tool helps you leverage rich behavioral data, sophisticated journey flows, and built-in intelligence to identify, engage, and accelerate your best opportunities to orchestrate your buyer’s journey.
BuzzSumo is a cloud-based platform that allows companies to discover the best engagement, content, and outreach opportunities across social media and search. Using the tool, you can discover new keywords, customer questions, trending stories, content success, and simultaneously monitor what’s crucial for your business. Moreover, the tool supports crisis management, allows you to build the organic content strategy, reduces digital ad spend and explores news tracking.
Nowadays, web content is not only limited to text but companies are also promoting their products through video marketing. Promo is an award-winning video maker that helps companies make scroll-stopping videos that can boost their business. It lets you create stand-out video ads, product videos, social media videos, and explainer videos; and all are optimized for online results. You can either create your own template or customize any of over 4000 top-performing video templates.