As a business owner, you have a number of important decisions to make about your company and the way you deliver your products to your customers. One area that’s becoming more widely discussed of late is packaging. With many industries pushing for more sustainable practices, particularly in light of the seriousness of climate change on a global scale, you may be wondering whether or not your business should make changes. It’s easier than you might think to switch to more eco-friendly packaging options if you know where to look. Keep reading for three reasons you should choose Earthwise Packaging for your business.
1. You can appeal to a broader range of customers.
Environmentalism is a cause that is close to the hearts of millions of people in the United States and around the world. Switching to eco-friendly packaging like the containers available from Earthwise Packaging will show current and prospective customers that your company is making use of green alternatives to traditional packaging. You can educate your clientele on the ways that Earthwise is different from traditional packaging, as well as developing other green initiatives for your business.
The reality is that customers are more likely to patronize businesses that share their values. One emerging field in the business world is value-graphics, which is data designed to map core human values on top of demographic and psychographic data. Businesses that incorporate this type of data into their overall strategy will be able to tailor their messages more effectively for their target audience. Some of the largest companies in the world are starting to invest in this type of marketing, so it’s a good idea to see if it can increase your profitability.
2. Earthwise reduces plastic waste.
Plastic waste is a serious issue for our environment, and many retail businesses contribute substantially to the problem. Earthwise Packaging uses plant-based packaging that is made from sugarcane. Their trademarked BioMax material is a carbon-neutral alternative to traditional fossil fuel plastics. Earthwise seeks to promote a circular economy, where the use of resources is minimal and the production of waste, pollution, and carbon emissions is reduced or eliminated.
Many people don’t realize this, but producing and disposing of plastic waste generates a significant amount of greenhouse gases and other types of hazardous waste. The United States alone generated over 35.7 million tons of plastic waste in 2018. Reports suggest that less than 10 percent of that waste was recycled. In some less developed countries, plastic waste can even be burned, which releases a number of toxic chemicals into the air.
3. Sustainable businesses are the future.
While there is still a long way to go when it comes to promoting environmentalism in the business world, there are many signs that sustainability is going to be a serious component of many businesses going forward. As the global community seeks to find ways to mitigate or prevent the effects of climate change, companies are looking for innovative ways they can reduce their emissions or implement greener practices. Some governments are even offering incentives like tax credits for businesses that invest in certain types of eco-friendly improvements.
The ethos and values of your business have never been more important, particularly at a time when customers have more choices than ever before when it comes to deciding where to stop. One thing you can do that can have a positive impact on multiple areas of your operation is invest in plant-based packaging for your products. There are material benefits to using eco-friendly packaging alternatives, both for your branding and your bottom line. For businesses that are committed to sustainability, Earthwise is one of the most well-known and high quality options on the market that will help you generate waste and improve your environmental practices.