Is your company struggling to get noticed? Maybe you’re not getting the word out about your business enough, or perhaps you need a PR boost.
When it comes to marketing, PR is one of the building blocks. But what is pr? A press release is a form of marketing that involves creating and maintaining relationships with the press, media outlets, and public opinion leaders to share information about your company’s products or services.
Good PR can help you get the word out about your company, generate interest in your products and services, and even attract new customers to your brand. Of course, a good PR effort will take time to build up on its own, but it’s worth the investment for several reasons.
In this blog post, we will cover seven tips for successful PR efforts for your business.
1. Set Your Goals
What are you trying to accomplish? Do you need more customers, or do you want people talking about your product and services?
One of the first steps in PR is to set a clear goal. This will help you determine what kind of PR strategies and tactics will work best for your business. You’ll also learn how much time it’ll take before you start seeing results.
There’s no one-size-fits-all approach when it comes to setting goals. Instead, you need to evaluate your company’s PR strategy based on the needs of your business.
Setting measurable goals is a good idea so that you can track how well your PR strategy is working to achieve the results you want from it. Some examples of things to measure are:
- Number of new customers gained through PR work
- Increase in traffic on website due to PR campaign exposure
2. Identify Your Audience
Before you start, make sure to think about who your audience is. Who are the people that will care about what you’re doing? What do they want and need from a brand like yours?
For example, if you’re a pet food company, people with pets, and potential pet owners, are likely your target group.
Why identifying the target audience is essential? It’s crucial because PR is about making connections with people who are most likely to care. So if you’re not targeting the right audience from the start, your efforts will be wasted.
3. Identify What Makes You Different
One of the best ways to get PR coverage is by telling stories about how your brand is unique or better than others in some way. What sets your product apart from other brands? Why should people care about your PR efforts?
This can be a short story or an example of something that makes the company different than its competitors.
For example, if you’re a pet food company, one PR strategy would be to talk about how your dog treats are made exclusively for dogs with allergies so they don’t cause any symptoms. This PR strategy is compelling to pet owners because it shows that the company cares about their specific needs.
4. Choose a PR Platform and Focus
Share your content on this particular PR channel to gain traction in the industry, grow awareness of your company, and attract new customers. For example, you might choose Google+, LinkedIn, or Facebook for different reasons.
You should also consider how you’re going to promote what you’ve written. For example, you may want to do both inbound PR efforts (sharing your content on PR channels) and outbound PR efforts (getting the word out about what you’re doing by reaching out to other people).
Outbound pr: Reach out to journalists, bloggers, influencers, and anyone else who might be interested in hearing more from you. Share links or excerpts of your content with them.
Inbound pr: Put out a PR call for submissions from people interested in writing about your company or content. Share these pieces of content with the right PR channels where they will have the most reach.
You can also submit blog posts to article directories.
5. Creativity Is Key
Be creative with your PR efforts. Try to get people talking about you by using interesting images, videos, or even live events that will garner attention for the company and its products.
One very successful PR strategy is what some people call “out of the box” pr. This means coming up with creative strategies to get people talking about you and your company’s products or services. However, creativity goes beyond just creating something interesting; it also involves how it will be shown to get attention.
6. Use Influencers
Another PR strategy is to find influencers in your target audience. These are people who have a large following and can help spread the company’s message with their network of followers.
Some good examples might be bloggers, journalists, or even other companies that share similar interests. Part of this PR strategy would also include developing content for these influencers so that they would be more likely to share it with their network.
7. Write Exceptional Press Release Content
It’s important to write PR content that is engaging and informative. This helps you get your message out there without being too pushy or sales-y about it, which will turn people off from reading what you have to say.
Don’t overload people with too many PR messages in one day. It may seem like the best way to get the word out there, but if people feel bombarded by all of these announcements, they’ll just become desensitized over time.
If you have a new product or service, be sure to include the basics:
- What it is
- Where to purchase from
- Pricing, any special features
- Benefits of using this particular item
Press releases should highlight the most important aspects of your company, products, and services. They are usually formatted as a news article that includes quotes from an authoritative figure to legitimize it. Generally, PR content is written as 500 words or less for easy reading by reporters and bloggers.
Learn more here on how to create a press release submission with actual ROI.
Build an Effective PR Strategy
If you want to get your company’s name out there, PR is a vital part of the process. However, it might be daunting at first—especially if you don’t have any experience with it before.
But fear not! These seven pr tips will help you get started.
We hope this article has given you some valuable insights into what makes effective PR work. Keep reading our blogs for more information.