Writing a case study is an effective approach to boost your sales and drive conversions.
This is because they provide real-life examples of how your specific product or service helps people fix their problems.
A well-crafted case study focuses on your success and enables you to show your targeted customers how you help people reach their goals.
However, crafting a case study is not a cakewalk. Whenever students are assigned to write a case study, they look for some examples on the internet.
But many of these examples they see online are daunting, hard-to-read, and unable to deliver the value they could. This is the reason why students get frustrated.
In such cases, they look for a professional writing service to get their business case study written. Hiring an expert for writing their business case study gives them mental relief.
If you are among those students who get stuck with writing a case study, it’s time to change. Here are some valuable tips that will help you create an excellent case study.
1. Write about your ideal customers
First, ask yourself: “Who is your targeted client?”
If he belongs to the academic field, you should write your case study for the college and university customers.
On the contrary, if he belongs to the automobile industry, it is always wise to craft a case study about accessories manufacturers.
The primary purpose is to ensure that your written case study will show your targeted audience that you are:
- Highly reliable in their industry
- Know their needs
- Know how to deliver impeccable results
2. Narrate a powerful story from start to the end
Another impressive marketing strategy is narrating a story. A good case study enables your readers to know about your targeted client in the story, including:
- Who is the targeted customer, and what is his business?
- What were his goals before coming to you?
- What were his pain points?
- How did you fix the challenges and help him reach his goals?
After publishing your case study, do not stop. Instead, follow up with the client in your case solution and update your case study after a few months. This step will give you long-term benefits.
It would be best if you highlighted the emotional benefits of your product or service. Did your product or service boost morale?
This allows your potential readers to see that you aim to provide immediate solutions and stick to delivering long-term results.
3. Write a readable case study
No matter how captivating and informative you have written your case study, it is useless if it is hard to read. Thus, a case study, like a blog post, should be easy to read.
Make sure that you have formatted your paper precisely as you would with blog posts, articles, etc.
- Italicized or bold text
- Bulleted points
Regardless of doing great SEO of your case study, these formatting points will help your potential readers find the most significant part of the case.
Also, in order to make your case study engaging, you can include multimedia elements such as PDFs and videos.
Including images of your customer, results, and video interviews will make your case study stronger.
4. Include real numbers
To create a compelling case study, use direct numbers. This helps people build trust in you. Accordingly, highlight the crucial pieces of data and tell people why it matters a lot.
Doing this will help potential prospects analyze where the client began and what he gained with your help.
5. Highlight the strategy you used
Suppose you doubled your client’s website. What approach did you follow?
It is the best place to sell your service or product by pointing towards the targeted approach and how it led you to deliver fruitful results.
Avoid saying our online marketing strategy helped us to generate results. Instead, you can talk about the process, like link-building, that helped you increase the traffic.
Do you have concerns about revealing your secret?
Do not panic!
You should make a goal to grow your business in the industry; hence, you have to show people that you are well aware of your stuff.
6. Use multiple content formats
You cannot put the case study into a single format every time. So, you need to try different types of case studies.
In an interview format, you have a client answering what he does, the challenges he is facing, his goals, and how you helped him meet his goals.
Most importantly, you should include a quote from your client. It will make your case solution more relatable to your potential prospects.
To highlight case solutions, you can also use webinars, podcasts, and even infographics. Avoid relying on the same traditional pattern.
7. Attract different types of learners
We know some people love to read content; others enjoy audio and video format. Therefore, make your case study available in the following types of content:
- An infographics
- A podcast
- A YouTube video
The benefit of infographics and making a YouTube video is that they are quite easy to be shared on social media platforms.
This means that you are growing your case study further, enabling your targeted customers to find out your product or service.
Additionally, you can also embed your case solution to other types of content – an ebook, guide, and even a blog post. To prove your value, you can link other posts to your case study page.
8. Make your case solution easy to find
Imagine you have written a remarkable case study, and still, not a single reader can go through it. Does it not hurt?
That is why it is essential to make your case solution organized and easy to find. So you should post it on your website or blog, optimize it properly, and share them on social media platforms.
Are you ready to craft an enticing case study?
A flawless case study begins with quality case study research. Plus, you can ask your client to fill a form that highlights how you solved his challenges and helped him reach his goals.
Remember, an authentic and engaging case study helps you and your customer build trust and approach wider prospects.