A Practical Guide to Facebook Video Sizes

As the largest social networking app, you need to amp up your Facebook game if you want to promote your business. Apart from regular posts, you need video content on your page because the majority of your followers enjoy video content the most. Facebook press shared 49% of their customers engage with branded videos, which is more than double compared with the other platforms. Thankfully, you can use a free video maker with various layouts to create stunning video content for your profile. 

That being said, you must work hard to optimize your video content so that people can truly enjoy your videos. Before you begin editing, make sure you know the different Facebook video sizes. Moreover, since it offers different video formats and sizes, knowing details will ensure you can create videos that look well-suited for their particular purpose. For example, the audience will not watch anything that looks distorted, so you must pay attention to the details. Check out this mini guide on Facebook video sizes. 

Facebook Stories

Everyone on Facebook loves taking a peek at Stories. It stimulates that fear of missing out because they only last for 24 hours. Therefore, as a business, you must create compelling stories because your followers love this kind of bite-sized content. It provides that glimpse for our brand, which entertains people as they peruse the main feed. Here are the video specs for stories:

  • Aspect Ratio: 1.91:9-9:16
  • Size/ Resolution: 1080×1920 pixels
  • Video Dimension: 500×500 min
  • File Size: 4GB max 
  • Video Length: 1-15 seconds

Firstly, captions do not work for Stories. Secondly, audio is optional. And finally, MP4 and MOV work as the recommended formats. You can tweak that using your free video maker to make compelling content that captures your target audience.  

Facebook 360 Video

These videos give your followers a funky and interactive way to consume content. They get a 360-degree view by tilting their device or dragging their fingers across the screen. Hence, this works perfectly if you want the audience to feel immersed in your content. Thus, this works perfectly to showcase products and services. 

  • Aspect Ratio: 1:1-2:1
  • Video frame: 60 fps max
  • Size/ Resolution: 5120×5120 pixels
  • Video Dimension: 120 x120 pixels
  • File Size: 1 to 26 GB
  • Video Length: 241 mins max

Facebook Instant Experience 

This looks super unique because it reverts to the full-screen mode automatically. Hence, they work well with a mobile device since they take up the whole screen and look more immersive. As a result, this grabs your followers’ attention compared to other types of mobile ads. Thus, if you want to improve brand recognition and sales, use your free video maker to create IX video ads. 

  • Aspect Ratio: 9:1 (landscape) or 1:1 (square)
  • Min Size Resolution: 720×79 pixels (landscape) or 720×720 pixels (square)
  • File Size: 4 GB max
  • Video Length: 241 mins max
  • For best results, try to strive hard for a resolution of 1200×628 pixels. 

Facebook News Feed Video Ads

Aside from organic videos, utilize your free video maker to create sponsored or video ads that appear on your followers’ feeds. This will help integrate your brand into as many profiles based on your ad settings. Therefore, this helps in expanding your brand’s reach. 

  • Aspect Ratio: 4:5 
  • Resolution: 1080×1080 pixels
  • Video Dimension: 120×120 pixels
  • Max File Size: 4GB max
  • Video Length: 241 minutes max

For best results, work with the best resolution possible with file size and aspect ratio limits. Finally, ensure you have a catchy thumbnail with the same specs for aspect ratio and resolution.

Facebook SlideShow Video Ad

This option works best if you want to display many things but with one CTA only. Facebook allows you to create a photo slideshow with 3 to 10 photos. Moreover, make it more engaging by incorporating sound. This works for the following formats: FLAC, MP3, M4A, WAV, and OGG. 

  • Aspect Ratio: 16:9 (landscape) or 9:16 (portrait)
  • Video Frame: 30 fps max 
  • Video Dimension: 1200×729 pixels
  • Size/Resolution: 1280×720 pixels
  • File Size: 4GB Max
  • Video Length: 120 minutes max

Facebook Carousel Video Ad

With a free video maker, you can create amazing carousel video ads that tell an amazing story. In addition, this option showcases 10 images or videos with lots of links in one go. Thus, you can share tons of information in one video ad, allowing you to promote tons of information in a single post. 

  • Aspect Ratio: 1:1 (recommended)
  • Video frame: 30fps max
  • Size/ Resolution: 1080×1080 pixels (recommended)
  • Image File Size: 30 MB max
  • Video File Size: 4 GB max
  • Video Length: 420 minutes max

Collection Facebook Video Ads

While this only works for mobile devices, it lives up to its name by allowing you to showcase several aspects in one. Moreover, another feature of this collection of video ads is that it works well with Instant Experience. When viewers click on the collection, it goes on full-screen mode. Thus, you amplify audience engagement and encourage mobile purchases, too. 

  • Aspect Ratio: 1:1-16:9
  • Video Frame: 30fps
  • Size/Resolution: 1200×675 pixels (recommended)
  • File Size: 4GB
  • Video Length: 120 minutes max

Facebook Messenger Video 

When it comes to placing ads, you can reach your target market even when they pm-ing with a friend on Facebook Messenger. So you can also place video ads on Messenger Stories and your followers will readily click on them. Alternatively, they can also stumble upon it as they see their friends’ stories. 

  • Aspect Ratio: 9:16
  • Resolution: 1080×1080 pixels
  • Width: 500 pixels min
  • File Size: 4GB
  • Video Length: 1 sec to 2 mins max

Facebook In-Stream Videos

As the name implies, your viewers will see your amazing ads curated with your free video maker as they stream videos on their feed. To illustrate, this works like good old commercials. Your ads will pause a popular video and play mid-streaming. Thus, these videos work because you have a captive audience waiting for their videos to resume. 

  • Aspect Ratio: 16:9-9:16
  • Video Frame: 30fps max
  • File Format: recommended MP4 or MOV
  • File Size: 4 GB max
  • Video Length: 5 to 120 seconds 

Facebook Marketplace Videos

This section of Facebook permits businesses and regular folk to market their products and services. Therefore, with 800 million Facebook users per month, you must take advantage of this arena to generate sales. Since this space contains mostly static images, create a good impression with videos. 

  • Aspect Ratio: 16:9 to 9:16
  • File Format: recommended MP4 or MOV
  • File Size: 4GB max
  • Video Length: 240 minutes max

Notably, you cannot add captions directly from the platform, but you can use a free video maker and add them on your own. 

Instant Articles Videos

If you want attention, instant articles work better than traditional mobile web links as these combine blog posts with video ads. Thus, your readers can interact with your brand as they read the post.

  • Aspect Ratio: 16:9 to 9:16
  • File Format: recommended MP4 or MOV
  • File Size: 4GB max
  • Video Length: 240 minutes max

Search Result Videos

If you want to stay visible, leverage search results within the Facebook platform because you can have video ads appear there, too. For example, it can help drum up interest, increase website traffic, and stimulate conversations. 

  • Aspect Ratio: 4:5
  • Video Resolution: 1080×1080 pixels max
  • File Format: MP4, MOV, or GIF
  • File Size: 4GB max
  • Video Length: 240 minutes max


Knowing the right video specs ensures your video provides the best user experience for your audience. Therefore, it will keep your followers from being frustrated with your video content. Follow this guide so they won’t scroll past your videos.  


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