Running a business, you should be flexible all the time. It is impossible to adhere to one direction for a long period these days, and all entrepreneurs have to try different ways, methods, strategies, and so on. You should follow trends and always keep abreast. For example, we all know that companies need to embrace video in order to attract more subscribers and stay in the game.

Right now, video content makes up a huge part of consumer internet traffic. So, working on your marketing campaign, you should definitely include different entertainment videos or educational ones — lectures, webinars, podcasts, etc. The point is that it is not enough to record and post a video; you have to promote it. And that’s where marketing research transcription will be very helpful.

Let us tell you what transcriptions are, what are their benefits, and why you should include them in your digital marketing strategy right now.

Make Your Business SEO Visible 

Everything goes well when you’re writing blog posts or long articles for your audience. Prospective readers can easily find your website if they’re interested in topics that you cover. At the same time, video content doesn’t have any physical imprint, and search engines don’t see your incredible video podcasts or webinars at all. What does it mean for your business? Your prospective audience knows nothing about your content!

The good news is that there is a winning solution. It doesn’t take pretty much time and effort — just transcribe your video and attach its text version to your video. This transcript will be sufficiently indexed, right as you expect it. When people search using words that you’ve inserted in your document, your website or video podcast appear in the results.

Of course, it doesn’t mean that a regular automatic transcription will be enough. It is preferable to proofread the text, get rid of typos and mistakes, check out popular and demanded keywords, etc. This is what marketers do, so just choose the right direction, and you’ll surely succeed.

Boost Customer Experience

What is the primary goal of your business? Of course, you want to attract as many customers as possible, and you want to make them fall in love with your brand. The loyal audience is the thing that drives businesses, that makes them real. So, you have to invest time and ideas into engagement with your audience, which means a variety of people. They have different backgrounds, preferences, education, and even abilities. For example, there are surely people with hearing impairments, and they won’t appreciate your video content without video subtitles just because they can’t do it. There are people who lack listening comprehension, e.g., English is their second or even third language. Finally, there are people who just prefer text content in addition to video one.

So, when you provide your audience with different types of the same content, you show your respect, your attitude. People love it when businesses care about them and about their preferences. So, make their customer experience incredible, and it will surely pay off.

Create Powerful Lead Magnets

Do you want more people to visit your website? More traffic and leads? We bet the answer is yes. So, there is a solution — transcription allows you to forget about creating many types of content; you can use the same one for different purposes. It means you can grow your platform and email list with ease.

For example, when you have your video content transcribed, you can use this text to create:

• description text for YouTube;
• blog posts;
• newsletters;
• infographics;
• Facebook or Instagram posts;
• short posts on Twitter;
• SMS;
• eBooks;
• English subtitles.

Sounds impressive? It is! Just imagine how much time you usually spend when writing all these texts from scratch. You need them to have a single idea, the same tone of voice, etc. You ask stupid questions, and you rewrite your posts all the time; you do so many things at the time that it makes you exhausted. Well, with secure transcription in your digital marketing strategy, you kill two (or even more) birds with one stone. You get more free time to delve deeper into your projects, and you get more valuable content that will bring you new leads.

Expand to New Markets

It is a no-brainer that all ambitious companies want to own the world. While your business is well-known and successful in the USA, UK, or Canada, there are surely countries that just have to explore your potential. So, if you’re going to go global, transcription is key.

Firstly, it will help people who speak English not that well to understand your content. And secondly, when you have a transcript of audio content or video content, you can translate these documents into Spanish, German, Italian, French, Russian, Chinese, and other languages. However, pay attention to the fact that it is not enough to upload your content into Google Translate and get a result. Since this tool is pretty accurate, the point is that you should focus on your customers—people of different backgrounds and cultures. The simplest example is a system of measures and weights. There are also different habits and traditions, so you have to consider all of them. It is not the easiest path, but the high-quality transcription will surely make it easier. You can use the best free press release sites for PR distribution, social sharing, etc.

Collaborate to Your Advantage

As a marketer, you should understand that there are many completely different ways to find new customers. For example, you can collaborate with bloggers, influencers, other companies from your niche, etc. You can invite famous people to your audio and video podcasts, and you can create various content in collaboration, etc.

So, when you have a transcription of these episodes, you get more opportunities to promote this collaboration. Just edit the document and create a press release for the media. Choose the most powerful part of the transcript and ask the popular blogger to create a post. Experiment with formats — broadcasts, Instagram Stories, TikTok content, etc. You save pretty much time and effort since reliable transcription is a great source of ideas.