Emotional reactions to the terms Gambling and Gaming

While, yes, they have become interchangeable in public discourse and even in some industry-related jargon, each term has its own connotation depending on the personal persuasion of the listener, or reader of the term. They can each be perceived differently due to framing by the media as well.

In a 2013 article appearing in Oxford’s Journal of Consumer Research, associate professor of services marketing at Cornell – Kathey LaTour, and Ashlee Humphreys of Northwestern University’s Medill School of Journalism, took an in-depth look at how the terms were used in the media and the public perceptions that resulted from that framing. เว็บแทงบาคาร่า  is a casino table game that is played against the dealer. It is played with a single deck and has two bets you can make on one hand. Since you can choose between which bets to make, in essence, it is actually two games in one. The two bets are Pair Plus and Ante/Play. The Pair Plus bet is wagering on your own hand. If your hand contains a pair or better, you win based on the bonus table listed below. The Ante/Play bet is when you play against the dealer and must beat their qualified hand.

The team looked at media coverage of gambling in several major US publications over a period of 30 years leading up to the 2011 “Black Friday” shutdown of the country’s three largest existing betting sites. The media references included the Wall Street Journal, New York Times, and USA Today and covered the period from 1980 to 2010. They also looked at coverage after the government’s legal actions. They found that newspapers shifted their frame of reference after the April 15, 2011 events, framing online gambling, including poker, as criminal behavior rather than as a form of harmless entertainment.

According to the researchers, the public began to shift their perception of the legitimacy of real money online gaming sites. The movement in perception was most notable among those who didn’t use the services of online gambling facilities such as casinos.

Looking at the repositioning of public perception LaTour states: “Changing an industry label from gambling to gaming affects what consumers, especially nonusers, think of betting online. A label like gaming prompts all sorts of implicit associations like entertainment and fun, while a label like gambling can prompt seedier implicit associations like crime.”

So, while the terms gaming and gambling can be interchangeable and synonymous, the implications of using one term or the other can have perceptual consequences within certain frameworks. The team used several methodologies to arrive at their conclusions and found that: “…these experiments show that framing affects normative legitimacy judgments by changing implicit associations.”

According to the researchers, simply changing one word in their test narratives – gaming or gambling – caused non-gamblers to see ‘gaming’ more favorably than they saw ‘gambling’ even though the only difference was in nomenclature, not the underlying subject or activity.

Gambling and gaming can be legitimate terms for the same activity

While “gaming” in many respects is an activity that can occur without gambling (placing a stake on a random outcome), and gambling occurs while playing a game such as roulette with no inherent competitive elements, in their purest form they are quite distinct activities.

The problem in differentiation comes first from the fact that gambling is often accomplished while playing a “game”. It is then complicated further by the mechanics of games other than roulette, craps, or baccarat (that rely purely on luck) such as blackjack or poker that require differing elements of skill not only to play but to win with any regularity. Making the waters even murkier are hybrid games of skill and luck as games evolve with overlapping ecosystems, and finally, the gamification of gambling realms by creative marketing campaigns.


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