It isn’t unlikely that you have some reservations when it comes to experiential agencies, especially if you haven’t worked with one before or your past experiences haven’t been what you had initially hoped for. However, it goes without saying that a stellar experiential agency can breathe new life into your business.
So how does one ensure that they are getting what they need from an experiential agency? Here are four questions to ask your experiential agency to get the very best in return.
Do They Have Experience In Experiential Marketing?
It’s generally a good sign if an experiential agency has been in operation for a while. Since the marketing sector is cutthroat and subject to frequent change, an experiential agency that has been in business for some time must be doing something right.
They’ll probably be more knowledgeable about the difficulties you encounter and how to overcome them. They’ll also be aware of the techniques to employ for the best outcomes.
What Is Their Unique Selling Point?
A vital consideration to make is what sets an experiential agency apart from the others, and whether that unique selling point will be of profitable benefit to your business. Find out what distinguishes the experiential agency in question that interests you as opposed to their competition.
It’s a good indication that they can assist you in maintaining an advantage over your opponents if they have one over their own competitors. If experiential agencies want to meet the needs of their clients, they must create innovative and creative solutions.
Are They In Alignment With Your Vision?
When dealing with an experiential agency, communication is essential, and both of you must fulfill your responsibilities. Ascertain whether a devoted account manager will be assigned to you, how frequently you will meet with them, what information they require to get started, and how you can monitor their progress.
Make sure you have a clear outline of the path you want the business to go in and assess whether the experiential agency in question can contribute productively.
How Do Previous Clients Feel About Their Work?
A lot can be deduced from the experiences of past clients. Consult testimonials, ratings and reviews in depth to gain a reliable outsider perspective on the quality of services delivered by the experiential agency you are looking into. Some agencies might have customers who are eager to share their experiences with you.
These are but a few recommendations we can make on questions to ask your experiential agency to ensure that you get what you are paying for. We hope you have found this debrief both insightful and enjoyable.