In the Internet-driven era, e-commerce businesses have gained massive popularity. There are a lot of reasons for that, but one of the biggest is the ease of shopping online. However, with all the benefits come risks as well.
E-commerce businesses face a unique challenge in the United States. According to Statista, there were some 307.2 million internet users in the U.S. as of October 2022. These users are potential customers for any e-commerce business.
That also means that e-commerce businesses have to do more than just have a good product or service: they have to capture their potential customer’s attention and keep them coming back for more.
But how can you do it? Here are four strategies that will help your e-commerce business capture customers and gain profitability:
Provide an Unforgettable Purchase Experience
According to The State of Personalization 2021 Report, only 60% of consumers appear to believe that personalized experiences are offered, despite the fact that 85% of businesses claim to do so. It’s clear that there is a disconnect between what businesses say they’re doing and what customers perceive them as doing.
The figures also mean it’s time for e-commerce businesses to start thinking about how they can improve the way they deliver personalized experiences for their customers.
There are three main ways to provide an unforgettable experience:
- First, deliver on time. This means that you need quick shipping, or at least fast shipping, if you can’t always deliver on time.
- Second, provide great customer service. This means being responsive when they have questions and offering a refund if they’re not satisfied with their purchase. You can also offer discounts or free samples as incentives for them to purchase again from you in the future.
- Third, make sure that your products are high quality and affordable enough that people want them. This means making sure they’re durable enough for long-term use but also affordable enough.
Focus On Supply Chain and Logistic Efficiency
The supply chain and logistics of e-commerce businesses have the potential to make or break a business. By prioritizing these two aspects, it’ll become easier for you to attract customers and increase your profitability.
E-commerce businesses can achieve supply chain and logistic efficiency by partnering with a 3PL fulfillment provider. The third-party logistics provider (3PL) provides a single source for fulfillment services, which includes warehousing, pick and pack, distribution, returns management, and more.
When you use a 3PL provider, you can focus on what your business does best: selling products. The 3PL takes care of all the other parts of your business so that you don’t have to worry about them. This allows you to focus your time on sales strategies that will help grow your company’s revenue while lowering costs at the same time.
Make Your E-Commerce Website Mobile Friendly
As the number of mobile shoppers grows, e-commerce businesses must ensure that their websites are mobile-friendly.
In fact, a recent survey conducted in the U.S. in 2022 revealed that roughly 65% of customers used smartphones for online shopping in the last 12 months. This indicates that if you have an e-commerce business and you don’t have a mobile-friendly site, you’re missing out on a significant portion of potential customers, and those are customers who are spending money on other sites.
And if you’re an e-commerce business looking to capture customers and gain profits, then you know that it’s crucial to make your website mobile friendly. It’s not just about your customers being able to find your product. It’s also about them being able to order it without any hassle. Mobile-friendly websites are easy to navigate, they load quickly on all devices and platforms, and they’re optimized for viewing on small screens.
Embrace Social Media
Social media has become an integral part of our daily lives, and it is no different for e-commerce businesses looking to gain an advantage when it comes to customers and profits.
Insider Intelligence predicted that US social commerce sales would reach $45.74 billion in 2022, and more than half of the adult population of the country would use social media to make purchases.
This figure indicates that social media can help e-commerce businesses attract new customers while retaining existing ones. This is due to the fact that social media gives them a platform to connect with millions of potential customers and influence them to purchase goods from their online stores.
In addition, social media platforms are great for promoting your products, but they should also be used as a way to demonstrate who you are as a company. You can do this by posting content that helps people understand what makes your brand unique, whether that means sharing articles on industry trends or highlighting employees’ stories and experiences.
The best way to engage with customers directly is by responding quickly to questions or comments they leave on your page. If someone asks about a product they’re interested in buying, respond immediately with information about price or availability.
As you can see, there are a lot of strategies you can employ to help your e-commerce business grow. By focusing on these strategies, you can skyrocket your business prospects while increasing customer loyalty.
These strategies can be implemented by all types of e-commerce businesses, regardless of their size or industry.