Trades businesses need to constantly look for new work and projects. If work isn’t available, your trades business won’t generate income until work is available. The most common way trades businesses find work is through client referrals.
Referrals can provide you with work, but they aren’t the only source you should depend on. Social media has emerged as a powerful way for businesses to find new customers and increase their earnings. Here is everything you should know about how to advertise your trades business on social media.
The Benefits of Advertising Your Trades Business On Social Media
One of the biggest benefits about social media marketing is that a lot of the services you are using are free of cost. This means that you can save the money you would usually spend on making brand collaterals for your business.
Instead, you will have to spend time on building your online reputation. By using social media as a tool to find customers and engage in conversations with them, you can better ensure a constant stream of work as well.
Paid services can help you boost your visibility and gain access to better features. Many paid services, such as Facebook’s target marketing feature, only takes a nominal fee.
When it comes to social media, there are various ways to build your brand visibility online. Here are five ways to advertise your trades business on social media:
- Optimize Your Website
As you build your social media profiles, you may want your potential customers to visit your website. If you provide the option for customers to contact you through your website, then they can contact your business directly.
Before you launch your business on social media, consider ensuring that your website is up to date. If your trades business doesn’t yet have a website, then think about creating one before you begin your social media advertising campaign.
When you create content for your social media channels, such as a tweet or a Facebook post, you can provide a link back to your website. Providing details on your services, client testimonials, a portfolio of your work, prices etc. can inspire potential clients to hire your trades business.
- Choose The Right Social Media Platform
There are various social media platforms online. As a trades business, you should focus on just a few of them. Platforms like Facebook, Twitter, LinkedIn and YouTube are the most conducive when it comes to advertising your business.
Each platform will also have slightly different requirements. Facebook, for example, allows you to create a business profile. On Twitter however, your profile isn’t a separate business profile. When you’re marketing your trades business on a platform like LinkedIn, your marketing strategy as well as content would be different from YouTube, or any other platform.
- Create Your Content
Quality content is crucial if you want people to view and engage with your content. You will need to create different kinds of content for your social media channels. On YouTube, you can create short or long form videos. Informative content performs really well on the platform, so you can consider making how to videos, DIY, maintenance related videos, and more.
Short form video content are really popular on Facebook and Twitter as well. You can also post captions, information about your business, pictures etc. The key to finding success on Facebook and Twitter is creating shareable content. LinkedIn on the other hand, is great for blog articles, content about your industry, networking with your industry, and more.
- Engage With Customers
Communicating with your customers on a consistent basis can help you build a positive reputation for your business. If a customer has a query, don’t leave it unanswered for too long. You can think about taking time out daily to view your online engagement.
You can use online tools, such as Facebook Analytics, to monitor your social media performance. Analytics and social media tools are available both for free and as paid tools online. The ideal way to go about your customer engagement strategy is to have certain end goals in mind. An end goal such as ‘generating thirty real leads a month’ can help you build a strategy around that goal.
- Build Brand Visibility
Building brand visibility refers to making your target market aware about your business. Features such as geo-tagging your content, target marketing in specific areas or to a demographic etc can make your content more accessible to your potential customers.
If you don’t know who your potential customers are, you can conduct a consumer analysis and base your decision off of that.
Social media advertising can help your trades business reach more people instantly. As long as you are consistent with your social media business and centre your performance around your social media marketing strategy, you can find success on social media.
If you’re taking your trades business online, then tradie insurance can help you. Find out how tradie insurance can help you protect your trades business.
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