Let us take a look at some interesting facts:
- There are over 77,000 search queries performed on Google every second, meaning a total of 2 trillion searches per year.
- 93% of online interactions start with search engines
- Personalized emails deliver transactional rates that are up to 6 times higher than non-personalized emails
- 65% of businesses have accelerated their digital marketing initiatives because of the COVID-19 pandemic.
- 70% of consumers strongly believe that the product with the highest rating or review influences them, and another 67% say they are looking for the best price.
Yes, this is how the world of marketing has changed. Compared to traditional channels like television, newspapers, or radio, customers have started watching advertisements online through channels like social media, mobile applications, websites, emails, and more. This is what digital marketing is all about. The combination of the internet and smartphones has changed the very way we purchase any product or use any service. Indeed, the field seems promising, but what about a career in digital marketing? Well, digital marketing is one of the fastest-growing career domains and there are many job opportunities to explore. In fact, professionals are seeking a reliable digital marketing course to gain relevant skills and grab the opportunities available.
If you want to know how to start a career in digital marketing, then this article is for you. Read on to find out!
Steps to Establish a Digital Marketing Career
One of the best things about digital marketing is you don’t need a specific college degree to enter this field. Irrespective of your educational background, you can step into this domain if you have an interest and are dedicated enough to explore the various aspects of digital marketing.
Here are some of the steps to start a career in Digital marketing.
Gain the right skills
First off, you need to become familiar with the skills associated with digital marketing. First off, you need to learn about the basics of different digital marketing aspects like Search Engine Optimization, Social Media Marketing, email marketing, web analytics, Pay-Per-Click marketing, content marketing, and more. Basic knowledge of all these subfields will help you understand what responsibilities are associated with different job roles in digital marketing. It can take you around three to six months to grasp all the concepts thoroughly.
Start with a sub-field of digital marketing first
You cannot become a well-round digital marketer from day one. You need a sound knowledge of all the aspects before reaching such a designation. So, decide which sub-field you are interested in and gain some experience in it. Gradually, you can continue to explore other fields and have working knowledge so that you know how to prepare a strategy for a successful marketing campaign and what performance metrics are involved in each domain. Only then you will become eligible for a Digital marketer manager position.
Work with popular digital marketing tools
Tools are integral to a digital marketing job and come in quite handy when you are measuring the effectiveness of your marketing campaigns or tracking important metrics to gain useful insights. Some of the popular tools include HootSuite, SEMRush, Screaming Frog, Google Analytics, Google Ads, Clearbit, Canva, Slack, and Trello. Knowledge of these tools will showcase your seriousness towards a digital marketing job when you apply for an interview.
Add some certifications to your resume
There is no single certification body related to digital marketing. Mostly, you will find vendor-specific certifications in this domain. Certification is one of the best ways to gain in-demand digital marketing skills, become job-ready, and improve your credibility. Here are the top certifications you can choose from:
- Microsoft Advertising Certified Professional
- Google Analytics Individual Qualification
- Online Marketing Certified Professional (OMCP)
- Google Ads certification
- HubSpot Content Marketing Certification
- Take up a training course
This is, by far, the best step to take when embarking on a career in digital marketing. All of the above steps can be fulfilled if you take up an online training course and get proper guidance from an industry expert. Such courses are specifically curated to allow learners to follow a learning path and cover each topic step-by-step. You will get a clear understanding of SEO, SEM, PPC, content marketing, Google Analytics, and many other important topics. Moreover, you will work on some industry projects wherein you will launch a marketing campaign and monitor how it performs. While doing so, you will also use various digital marketing tools. In fact, some courses also prepare you for achieving the certifications mentioned in the previous point. Overall, it is the one-stop solution to start a digital marketing career.
Lastly, you can attend online events or webinars hosted by popular companies and digital marketing influencers. Knowing about their experience in this industry will help you become familiar with the best practices to follow when starting your job. Moreover, connecting with like-minded peers through such events would increase your networking opportunities and help you understand how they look for jobs.
If you follow these steps dedicatedly, then the day would not be far away when you will land your dream job in the digital marketing arena.