Did you know that around 83% of customers remember the name of a brand they’ve received a promotional item from? Contrast this with the mere 7% of consumers who remember brand names after viewing a tv commercial, and the proof speaks for itself.
If you’ve been searching for a way to make a splash with your logo advertisement, look no further than the power of promotional products.
From creating a more positive brand image to driving sales with affordable marketing, the perks of promo products go on and on.
Ready to discover what promotional products can do for your logo advertisement? Follow along to discover everything you need to know to make this marketing technique work for you.
The Benefits of Custom Marketing With Promotional Products
Whether your business is small or large, promotional products are a crowd favorite for many reasons. If you’re not convinced that this custom marketing is right for your brand, here are a few key benefits you can look forward to with the right approach.
As we mentioned above, your audience is far more likely to remember your brand from a promotional product than a paid advertisement. In fact, the vast majority of the population finds social media advertising annoying. Fortunately, your customers love receiving promotional gifts.
What’s better is that your products hang around in their homes, offices, and closets for much longer too! Here they are gaining valuable impressions to make a memorable impact.
With the right quality, your logo advertisement could be circulating their life for years to come!
Reach Your Target Audience
Targeting the right audience can be tricky. Whether it be through Facebook ads or print, your advertising money isn’t going to good use if you’re missing your target audience.
Instead of hoping the right person sees your ad, promotional products give you the chance to hit customers who are already interested. Beyond this, you’ll have the chance to be exposed to their circle of contacts who is more likely to be interested as well.
At the end of the day, these clever custom marketing products actually earn you a broader audience without the pay-per-click price tag.
Increased Brand Awareness
Believe it or not, it takes multiple impressions of your brand before a customer even remembers your name.
Of course, repeated exposure of your logo through promo products increases your chance of being remembered. This goes a long way to raising your brand awareness and gaining those valuable customers down the road.
Worried that generic promo products will cheapen your brand? Fear not! Trusted professionals such as the crew at Teamconceptprinting.com are ready and willing to help you customize your unique promotional products to make them stand out above your competitors.
With advanced logo placement and clever design, you can rely on your products to make a splash.
Low Cost With High Potential
If you’ve invested in high-visibility print ads or sunk your budget into social media advertising, you know how expensive this can get.
Promotional products, on the other hand, offer an affordable way to reach a broader audience and build brand awareness. On top of this, the potential for your products in the hands of your customers is actually far more impactful than a one-time ad on their social media feed.
Positive Brand Image
Looking to build a positive association with your brand? By gifting highly useful products to your customers, you’ll have the chance to make a positive impression!
Every time they use that handy product, they’ll think of your brand and how you gifted it to them. If you’re lucky, they may even search for that item by keeping their eyes open for your logo!
Turn Customers Into Ambassadors
While this shouldn’t be your main objective, it’s definitely a plus!
If you choose to use t-shirts, hats, or even tote bags, your customers will actually act as brand reps for your business. Every time they wear your apparel out, more and more people will be exposed to your brand. How’s that for a broader market?
Boost Employee Morale
Beyond the amazing benefits for your customers, promotional products can be a great touch for employees as well.
By uniting your team in branded apparel, you can build a team culture that encourages greater buy-in and team spirit. While it may be hard to believe that a t-shirt with your logo on it can unite your team and encourage harder workers, the facts are the facts. Employees and employers alike are loving the results!
Add a Personal Touch
Finally, gifting your valued customers with a promotional product after purchase or sending them a thoughtful parcel in the mail is a brilliant way to add a personal touch to business.
This can help you build stronger relationships, secure loyal customers, and stand out above your competitors!
How to Utilize Logo Advertisement With Promotional Products
Now that you know the benefits of promotional products, it’s time to make this marketing technique work for you.
First things first, you’ll want to invest some time and energy into researching your audience and what they want. When you know what your audience needs, you’ll have a better chance of impressing them with your super helpful and useful promo products.
While it can be tempting to go wild with your promo products, we suggest always keeping usefulness as your guiding purpose.
Once you’ve decided on useful promo products that are in alignment with your brand’s image, it’s time to do some planning. If you’ve got a big event coming up or a new release, try to order your products far enough in advance that they’ll be there in time to be included.
And finally, you’ll need to make a game plan for distribution and an effective way to measure their impact. To keep track of how effective your promo products are, consider keeping track of repeat sales after distribution or inquiries after delivery!
Logo Advertisement Made Easy
With so many perks to logo advertisement with promotional products, there’s no reason to delay. From creating a positive brand image to reaching a broader audience, we can’t wait to hear how your promotional products help you grow your business and stand out!
Want more business-building tips and tricks? Check out our other articles to discover the custom marketing tools you need to make a splash and skyrocket sales.