How to Optimize Your Online Contact-Us Page

So, you’ve created a finely crafted website, and you’ve worked hard to optimize every page, but what comes next? You’ll need a contact-us page so that your visitors can get in touch with you if they need more information from you.

It would be so easy to just add the basic contact information to this page and post it online. However, if you just do this, you’re missing a trick. Contact-us page optimization is essential if you want to drive traffic and ensure the page performs to maximum effect.

How do you ensure you have a fully SEO optimized contact-us page for your website?

Here are some fantastic contact-us page tips to make sure you really make the most of this part of your site.

Some Basic Contact-Us Page Best Practices

When creating a contact-us page, there are some fundamentals that you need to adhere to. These include:

  • Make sure your contact-us page is free from spelling and grammar errors
  • Keep the page simple
  • Use a clean design
  • Provide visitors with an email address to get in touch instead of only having a contact form
  • Include all relevant information, including phone number and address

It’s important that you include all of the functions that any of your visitors will be looking for.

Add Live Chat Function

Although 85% of U.S. citizens own their own smartphone, a large proportion will avoid making phone calls. In some cases, this may result in a loss of custom. Offering a live chat function will allow those that don’t like making calls a quick and anxiety-free response to their query.

An example would be the British HMRC Webchat. So often calling the tax office involves waiting on hold for prolonged periods, waiting before you even get to speak to someone. Having the option to chat online saves a lot of headaches.

Use Google’s Maps

Including Google Maps on your contact page will not only provide your visitors with pinpoint, accurate detail about where they can find you, but it will also help your SEO too. Make sure your maps are optimized to load on mobile devices, as this will help customers trying to find you on the go.

Provide Useful Information

If you run a brick and mortar business, including details such as your opening hours on your contact page will add real value for customers looking to pay a visit. If your business covers a specific geographic area, be sure to include information about where you’ll travel to.

If you provide products, this is a useful place to link useful information, such as your returns policy and process.

Use Meta Descriptions

Just like every other page on your site, you need a great meta description that will be visible from the search engine results page. This should be between 120-160 characters and should include the focus keyword for your contact-us page.

Putting Your Contact-Us Page Advice Into Practice

Don’t let your contact-us page be an afterthought. Ensure you put in as much effort optimizing this page as you would any other on your site and you’ll get many more visitors.

For more great articles on a wide range of topics, check out the rest of the site.


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