on

|

views

and

comments

How Will You Measure the Results of Your YouTube Videos?

Creating a video and posting it on YouTube is just part of the process. How do you measure the success of that video? The first key to measuring success is to determine what kind of response you wanted. Did you design the video to generate direct sales, either via your website or 800-number? Did you design the video to drive traffic to your website?

Did you design the video to enhance or reinforce your company or brand image? Or did you design the video to reduce customer or technical support costs? This is key: To measure the success of your YouTube video, you have to first determine what it is you hope to achieve. Then, and only then, can you measure the results:

• If your goal is to generate sales, measure sales. Include your website’s URL (ideally to a unique landing page) and toll-free number in the video, along with a promotion or order code, and then track sales that include that code.

• If your goal is to drive traffic to your website, measure your traffic page views and unique visitors pre- and post-YouTube video. Use site analytics to determine where site traffic originates from; specifically track the traffic that came directly from the YouTube site.

• If your goal is to build your brand image, measurement is more difficult. You’ll need to conduct some sort of market research after your YouTube campaign has had a chance to do its thing, and ask customers what they think of your brand—and where they heard about it.

• If your goal is to reduce customer or technical support costs, measure the number of support requests before and after uploading the YouTube video(s). The more effective the video, the fewer the subsequent calls for support.

Of course, another way to measure your video’s success is to count the number of views it achieves on YouTube. This, however, is a false measurement. Just because many people view your video doesn’t mean that it has accomplished the goals you set out to achieve.

A video with 100,000 views is nice, but it means nothing if you wanted to boost your sales and it didn’t do that. Entertaining YouTube viewers is one thing, but generating sales (or establishing brand image or whatever) is quite another.

Tags

Recent Articles

Deciphering the Essence of Finance: A Comprehensive Definition

Finance is a fundamental concept that permeates every facet of modern society. It plays a pivotal role in shaping economies, businesses, and personal lives....

Why Should You Enroll in Online Trading Courses?

The financial markets are now easier to access than ever, thanks to the digital era. The way people approach trading and investing has been completely...

All Categories

Must-read

5 Biggest Tamil Superstars That Have Changed The Industry Forever

The Tamil film industry has given birth to numerous talented actors who have made a lasting impression on both the industry and their fans....

Awe-inspiring Performances: Sharad Kelkar’s Magnificent Marathi Movies

Sharad Kelkar is a versatile and immensely talented actor. He has left an indelible mark on Marathi cinema with his impactful performances. With a...

More like this