As the solar industry is rapidly growing, qualified leads are becoming more and more critical. Solar companies need qualified leads to generate suitable sales opportunities. A qualified lead means that they have enough information about your company or product for you to make a sale.
Qualified leads can be generated, but one of the most popular methods is buying them from an online database of contacts – known as solar leads. We will be discussing whether buying solar leads is the best way to generate qualified solar leads.
Buying Solar Leads: Is it the Way to Go?
There are various factors to consider when deciding whether to buy solar leads or generate them yourself. Some of these factors include:
The Effort to Get the Leads Vs. The Qualified Lead You Get in Return
The first thing that you need to consider when considering whether to buy solar leads or not is how much effort it takes to get them yourself and what kind of qualified lead you are getting in return.
There has been a rise in solar leads being sold online on sites like solarexclusive.com because many qualified and interested clients are already seeking out information about solar power systems.
This means it’s straightforward for them to find you if you post your website on a public directory or sell qualified solar leads yourself. But this ease of access comes with a lot of competition from other companies selling qualified solar leads.
This competition makes it harder to generate qualified solar leads on your own, as you have much more work cut out for you in terms of marketing your business and generating qualified solar leads that could potentially become clients.
The decision to either generate qualified solar leads on your own or buy them largely depends on whether the added element of work required for generating qualified solar leads outweighs the benefits provided by doing it yourself.
So, whether you’re going to buy solar leads or generate them yourself, you’ll have to consider the effort of getting the leads vs. the qualified leads you get in return.
The Cost of Acquiring Leads
Buying qualified solar leads is more expensive than generating them yourself because of the extra work to find qualified prospects and then filter out any bad ones. But it can be worth it if your time isn’t worth much.
However, buying qualified solar leads instead of making an effort to generate them yourself can be a tough sell. You’ll need strong sales copy and strong messaging to make it work for you. And even then, your qualified leads will probably still cost more than if you generated the qualified solar leads on your own.
For companies that don’t have a big budget, generating qualified solar leads on your own is an attractive option. You can make as many calls or send as many emails as you want with little to no cost per qualified lead generated. However, this means that you’ll need to invest more time and effort into making those sales pitches count for something. And even then, there’s no guarantee that you’ll generate qualified solar leads.