For those who are unfamiliar with this japanese style of comics, manga can be described as a mix between western graphic novels and comic strips. This hybrid form of comics is now published in multiple languages worldwide. If you’ve ever dreamed of becoming a manga artist, then you’ve probably come across the question of “how do they market my มังงะ?” in this blog post, we’ll discuss exactly that — how to market your manga effectively so that it reaches the largest possible audience! Decades, and it’s easy to see why. For those who are unfamiliar with this japanese style of comics, manga can be described as a mix between western graphic novels and comic strips. This hybrid form of comics is now published in multiple languages worldwide.
Coined in 1980 by tetsuya takahashi, the term manga was simply a contraction of manga-kei, meaning “self-authored work”. Even though the word has been adapted by different media to refer to a wide range of different media, the original definition still applies — so don’t be confused when you see the term anime-manga, manga fantasy, or manga-kei.
Today, the term manga is so commonly used that all forms ( drawing the manga, illustrating the manga, or translating the manga into english) are known under this umbrella term. While it is defined as a japanese literary genre, a manga-only dictionary now exists as part of oxford languages. While the rules of the story told within the manga vary from medium to medium, it is generally the work of a lone hero on their journey trying to unravel the truth behind the narrative. This unique form of storytelling definitely helped spawn the modern manga industry and has given it unparalleled popularity.
A manga’s first chapters often follow the formula that the main character must return home at the beginning of each story to retrieve a promised treasure — often called a kyū-jō, an over-the-top prize the main character desires. Stories can be short and sweet or complex and wacky, but the primary focus of a story is always on the main character getting what they want.
This appealing format allows for limited scope for the writer to show their unique creativity, while also providing motivation for readers to keep reading. While a strictly plot-driven story is fairly common in mainstream manga, there are many sceneries other than the typical treasure-seeking genre.
For example, many recent movies and series have veered from romance to comedy. A genre that used to be solely reserved for romance manga has become popular in recent years in many ways. Ongoing seinen manga such as doraemon is still popular among young and old audiences alike. With a wide range of topic areas, one can see how a fan would take to creating a story focusing on anything they feel could easily be adapted for a manga.
Another easy way to access that imagination could come from cultural references, as many well-known brands are well-represented in the world of manga. From logos to quotes, marketers can uniquely approach their target audience when adapting their organization’s brand into a manga.
The popularity of the unique form of storytelling has helped bring barriers between popular media and manga down. Once marketers found that they could simply transfer visual elements of one medium to another, they were able to create a unique and engaging product.
The big advantage, however, of becoming a manga creator is the distinction that it gives you as a creator.
Unlike other creative fields, you get to write, draw, write/draw again, and redo frequently with very little stress. It’s one of the easiest outputs to earn a living from—they could even say it’s easier than writing a book. There are even ways to make some extra money — start a side business selling webinars and the like and maybe you can even start charging joining fees and book royalties.
When they began drawing manga, they had no clue what they was doing—they would ask my friends and they would tell me, “you’re just doing a drawing of your cat right?” if they had any concerns at all, it would be until they made it five or more pages, hired someone to color some pages, and they are satisfied. They would take care of these things the old fashion way: by trying to be proficient at the tool they was using.
Gradually, as they began to find the pacing they wanted, they formed a style that they’m proud to call my own. From then on, they kept adding more and more details as they went, increasing the complexity of the panels and the amount of dialogue the characters say.
While a lot of people describe manga as art that shows young women with superpowers battling it out and saving the day, many manga creators are themselves, women. In fact, the word hero itself isn’t used very often in the manga because female characters are almost always villains.
They never had any particular target audience in mind when they started drawing or when they decided to make my own story about the cat woman. They was just trying to convey what they wanted as a person through the medium of manga—helping others gain clarity of their thoughts and feelings too. One day, they realized how great they had it—they had made a living from drawing manga, and they was still able to enjoy writing and drawing too. They had grown as a person from the little slice of my life you see in the final pages of a manga.
They wondered if other mangaka felt the same way. Would they be able to continue drawing even when their readership grew? Will they feel fulfilled if they continue to draw and grow? Some of the top manga artists on mal explained the thought process behind making their manga with many saying they’d never stop because they need to keep on living.
The taboo of manga is dying down each year, and it’s slowly dawning on more people that this unique form of communication actually has something to offer.
Most people enjoy discovering something new.
Strolling your neighborhood has never been so enriching. Reaching out to a friend over zoom or chatting with a stranger in a café has never been easier. The worst thing that could happen would be to lose interest halfway through so you can enjoy your time with your new friend.
Manga has grown into a multi-billion dollar industry, with many celebrities like tia shimizu and ryan reynolds drawing their inspiration from the japanese alternate comics format. This manga is paving the way for the future of comics and interactive media and could be considered a media export as well.
According to the unesco registry for unesco world cultural heritage, there are 982 manga magazines in print in the world today. In 2000, there were only 157 such publications in circulation, and it’s visible that the global popularity of manga is taking off. In 2018, manga generated revenues of around $1 billion for local media ventures.