Saumitra Pandey of SalesDuo: How to Use Amazon’s Brand Registry to Protect Your Brand and Products

Given that there are currently over 6 million active sellers on Amazon, the marketplace is highly competitive. As of 2021, there are 1.5 million active merchants on the platform. How can you ensure that your brand is shielded from copyright violations and fake goods if you are the brand’s manufacturer or owner and want to sell on Amazon?

Building and protecting your brand is critical to success as an eCommerce seller. With the rise of online marketplaces like Amazon, counterfeiting and intellectual property violations have become common problems businesses face. Fortunately, Amazon’s Brand Registry program provides brand owners with powerful tools to protect their intellectual property and customers. This article will explore how to use Amazon’s Brand Registry to safeguard your brand and products. We’ll discuss the program’s benefits, how to register your brand, and tips for protecting your brand on Amazon. By taking advantage of the Brand Registry program, you can build a more substantial, successful eCommerce business while safeguarding your brand and products.

What is Amazon’s Brand Registry?

Amazon’s Brand Registry program helps brand owners protect their intellectual property and create a better customer experience. By registering your brand, you’ll have more control over your product listings, which can help prevent counterfeit products from appearing on the platform. The program is free to join and is available to brand owners who manufacture or sell their products.

The benefits of Amazon’s Brand Registry

There are many benefits to registering your brand with Amazon. Here are some of the most important:

  1. Increased control over your product listings: When you register your brand with Amazon, you’ll have more control over your product listings. You’ll be able to create a product detail page for each product, including images, descriptions, and other essential information. This can help prevent unauthorized sellers from creating their listings for your products.
  2. Protection against counterfeits: Counterfeit products are a significant problem on Amazon. Registering your brand allows you to access Amazon’s Brand Registry program, which can help remove counterfeit products from the platform by submitting order details and images.
  3. Access to powerful tools: Amazon’s Brand Registry program includes a suite of tools that can help you protect your brand and access more features in Seller Central. For example, you can use the program to report intellectual property violations, A+ Pages, Brand Pages, Brand Analytics, Amazon Vine, Subscribe and Save, Amazon Attribution, Sponsored Brand, and Sponsored Display.
  4. Improved customer experience: Registering your brand can create a better customer experience on Amazon. Customers will be able to find your products more efficiently, and they’ll have more confidence in the authenticity of your products.

How to register your brand with Amazon

Registering your brand with Amazon is a straightforward process. Here are the steps you’ll need to follow:

Step 1: Create an Amazon seller account

You’ll need to create an Amazon seller account if you don’t already have one. You can do this by going to Amazon’s seller registration page and following the instructions.

Step 2: Apply to the Brand Registry program

Once you have a seller account, you can apply to the Brand Registry program. Go to Amazon’s Brand Registry page and click the “Enroll a Brand” button to do this. You’ll need to provide some basic information about your brand, including your brand name, Trademark, Image with the logo, and a list of product categories.

Step 3: Provide additional information

After you’ve submitted your application, Amazon may ask you to provide a verification code sent to your attorney to verify your brand.

Step 4: Wait for approval

Once you’ve submitted all the necessary information, you’ll need to wait for Amazon to approve your application. This process can take several days, so be patient.

Step 5: Start using the tools

Once your application has been approved, you can use the tools available through the Brand Registry program. These tools include creating product detail pages, reporting intellectual property violations, and monitoring your product listings.


In conclusion, Amazon’s Brand Registry program provides a range of tools and resources to help brand owners protect their intellectual property and improve the customer experience on the platform. By registering your brand with the program, you’ll have greater control over your product listings, improved brand protection, access to powerful tools and resources, and a better customer experience. Following the steps to register your brand and regularly monitoring your product listings can help you detect and remove unauthorized sellers and counterfeit products. By using the Brand Registry program, you can safeguard your brand and products on Amazon and build a more substantial, successful eCommerce business.

It might be confusing to navigate Amazon’s ongoing new tools and improvements as a business. Companies like SalesDuo help businesses succeed by providing insightful advice on improving their presence through account management, operations, creative services, and finance. To learn more, go to www.salesduo.com.


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