With the rapid evolution of digital transformation, social media platforms are also changing with new features and powerful algorithms. So, to grab the branding opportunities the business giants prefer adopting the emerging trends of social media marketing.
The rapid evolution of social media features and algorithms drive impactful branding strategies for the business marketing authorities. It needs to focus constantly on the reformation of existing strategies and start to follow the parameters of how to revive the trends of effective content marketing. The marketers now keep their focus on meaningful business approaches to complement the evolved trends of social media branding.
Impactful Trends of Social Media Marketing
Popularity of Live Streams
From 2020 the pandemic crisis has forced so many businesses to create an authentic digital presence. The social distancing criteria have changed the culture of face-to-face meetings. Instead, the whole business world has owned the new culture of zoom conferences. The culture of live stream replaces the culture of concerts and seminars. So, the consultants, artists are representing their opinions and skill on the social media platforms from home.
Gradually social media platforms have empowered their live streaming features. Naturally, the seamless experience of Facebook live has doubled the number of live viewers. The retail business owners and entrepreneurs get the scope of the massive rise in Facebook.
Now, in 2021 the trends of social media marketing have become more fruitful. Because people become habituated with social media live streaming for reliable interaction with brands. The popular Facebook live streaming culture is empowering social media marketing strategies. The authentic survey index shows the trending live video strengthens the value of marketing content to acquire the social goals.
Story Format of Social Media Content
The culture of Instagram stories has enhanced the interaction level of marketing strategies a lot. Because the content format of Instagram stories plays a dominant role in branding. So, the business marketers are utilizing the organized approach of stories and they are planning an emerging trend of advertising on social media platform to publish the stories in annual calenders. And in terms of an organized marketing approach, they decide to use more videos in their Instagram stories.
Authentic research claims that this type of content format tells a product story through creative images to increase conversion rates. But, there is also a chance of tap-forward limitation. The tap-forward rate defines how much people notice your stories and jumps to the next one before finishing it. Therefore, videos are more dependable than images in story format. Almost 51% of brands are already present stories in video format. And this trend is increasing more in 2021.
Implementation of VR Technology in Social Media
The home-bounded culture and circumstances of social distancing make people interested to be busy with virtual interactions. And among the most impactful technologies, virtual reality offers the seamless experience of products or services to the audience in social networks.
VR technology makes real-time interaction full of pleasure for the audiences. And it attracts the intended consumer more, as they need such an entertaining session in this pandemic time at home. In 2021, the social media platform is stepping ahead to implement VR based features to grab more popularity for branding.
Augmented Reality as an Emerging Media Trend
Like, virtual reality, the contemporary events introduce AR riched experiences. This trend makes social spaces more dynamic to offer exclusive photo filter technologies. The great facility of AR implementation in social media platforms is hardware independence. Without a Smartphone, AR technology does not require any high-end hardware for making the user experience flawless and creative.
Naturally, AR-driven seamless user experience increases the rate of traffic lead, which is highly effective in the entire branding campaign. Besides, in the promotion of new products, AR filters make interactions simplified and entertaining.
Thus, social networks are becoming highly popular AR driven virtual shopping spaces for the home-bounded people in 2021. As well, the exclusive and entertaining content make the social presence of the brands more alluring to create strong brand loyalty among social media audiences.
Implementation of eCommerce-driven Features
In every industry, marketers have owned the convenient strategy to approach their product or service roles in social media platforms. The audiences are enjoying the seamless experience along with interactive tools and features, which scopes them to grab the opportunities of instant and easy shopping.
Among, insights-making features, product tags in Instagram make the marketing approach highly effective. Facebook browsing offers the social audiences to select reasonable products among plenty of virtual shopping groups. Therefore, all these feature-driven trends of social media marketing increase the rate of referrals, which impacts the purchase decision of users greatly.