The Do’s and Don’ts of Marketing With Flyers

Are you considering marketing with flyers but you’re not sure where to start? When working with this form of print marketing, there are some things you will want to keep in mind to make sure you are creating a design that works.

If you’re just getting started with print advertising and flyer design, keep reading. In this guide, we will go over some of the do’s and don’ts when it comes to creating a flyer to market your brand, products, or services.

Do Keep It Simple

One mistake that many marketers make when developing promotional flyers for their business is that they include too much information. One of the key ways to make a successful sales flyer is to make sure it is as simple and captivating as possible. Including too much information will make for a cluttered flyer design and an inconvenient read.

The point of using a flyer is to get your point across with ease. You want to make your message as clear as possible which you can do by including a catchy headline that communicates the solution you offer customers. The recipient of the flyer should be able to scan your flyer and know what you are offering in a matter of seconds.

You want to use clear, concise, and precise text while using color and negative space wisely to make for a clean and direct appearance. You want to focus on a simple yet captivating headline, as this is the first thing readers will look at. It’s important to remember that your flyer is a marketing tool so instead of making your company name the headline you should make the service you offer the headline.

Don’t Include Too Much Information

The purpose of a promotional flyer is to catch the eye of someone looking for the services you offer and convince them to reach out to learn more. This is not the tool that you use to list all of your products or solutions. Instead, you want to use this tool to reach your target audience, introduce your company and what you do, and also let them know how to get in touch.

For this reason, including a call to action on your flyer is a must for success. This is the information that works to direct leads in the direction you want them to go regarding your sales funnel. This could be text urging them to call to book an appointment or to head to your website to sign up for your mailing list.

For more tips and tricks when it comes to flyer printing, designing, and more, head to the link.

Marketing with Flyers: Key Tips to Keep in Mind

If you’re interested in marketing with flyers to promote your business, keep the tips and tricks in this guide in mind to make sure your flyer design is one that catches the eyes of high-quality leads in no time.

For additional marketing advice and more, head to the “Business” section of our site today.


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