Social media marketing plans are in-depth outlines of everything you want to achieve by making your company active on social media. Without a solid plan, social media marketing feels like a meaningless task, and your potential for success suffers greatly without direction.

While social media might have seemed like the Wild West of a brand’s marketing efforts, the outlet for advertising has matured to the point where it provides companies with concrete, real, and measurable impacts on their business’ profits.

Social media marketing has to work in sync with the rest of the business strategy to ensure that the overall goals of the brand are being attained. There are six steps to creating a social media marketing plan, which we’re going to explore in the remainder of this chapter.

Remember, a social media plan is just like any other area of your business plan, which means it requires details in order to be impactful on your business. Step One: Make Goals for Your Social Media Impact Just like any other marketing plan, the first step to a solid one is to set goals.

Outlining your goals provides you with a clear way to measure the success of your marketing plan, and it is a way you can keep track of the return on investment (ROI). Social media marketing helps your business reach numerous goals, but some of the most common ones you might want to include are:

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Brand awareness increases improving customer loyalty and increasing sales Increasing customer and potential customer engagement with the company increasing traffic to a website improving the customer service division increasing the number of followers or fans, which will increase the amount of potential customers