Choosing the perfect advertising material is a time-consuming process as advertisement is the primary source of growth for businesses. Without proper advertisement, people won’t know your business and the offerings of your company. Hence, designing eye-catching marketing and promotional tools such as leaflets, flyers, canopy tents, banners, etc. is an essential part to promote your brand.
The designing process of the marketing material is another important step you need to consider, especially if you’re showcasing them on banner stands. Not only is the reputation of the company but also the requirement of the customers important for the designing process. But how can you make your banners stand out? Follow these 4 tips to know more.
Design as per the Location of the Banners
Before you start designing your banner, consider the location where you’ll be using your banner stands. Do you want to use the banners for a single event? Do you think that using the banners in multiple locations will increase its effectiveness? Remember that location will have a direct impact on the design of the banners. If you’re using the banners in a busy location, make sure you keep the texts to a minimum. Additionally, don’t forget to use more graphic messages as drivers will only have a short span to read the banners. One of the biggest goals in utilizing a retractable banner stand is to help advertise a service or product for your agency or brand. These are especially useful at conferences, expos, company sponsored events, or any big event that draws in lots of people all in one space.
Add a CTA
The primary goal of any business is to stand at the top of its respective industry. To make your banner stand out in the crowd, you need to provide your customer with something unique. Therefore, sometimes adding CTA to your banner is the perfect way to do that. As per Vizion, CTA will improve the sales funnel of your business.
Including a CTA will promote other aspects of your banners. Additionally, proper CTA will create differences that will ultimately allow you to boost your USP. For instance, if your business USP is “Best gaming consoles”, you can convert it to “Purchase best gaming consoles today”. This might seem like a minor change, but it will have a significant impact.
While designing a promotional banner might seem an easy task, deciding what to express on the banner can become a challenging task, especially if the offerings of your business are massive. However, make sure you keep the message short and simple. If you add too much information to your banners, your audiences will be confused. Additionally, they will fail to interpret the important message on your banners. You can provide key messages with short bullet points to attract the attention of your customers easily. This way they can easily read the primary context of your banners. Keep in mind your banner needs to be engaging, not controversial.
Adding Contact Information and Social Details
Most of the time, people won’t stand in front of your advertising banners to note down the contact information of your company. Therefore, don’t include the contact information of your company. This is a great way to save space. Exchanging business cards is a great way to share contact details. However, you can add the social media profiles of your business on the banners. Include one or two social icons so that audiences can reach you quickly.
These are the top 4 tips that will allow your banners to stand out. Make sure you keep all these things in mind while designing your banner. Do you have any questions? Comment below to let us know.