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What is Magento 2?

You may have heard of Magento 2 – but do you know what it is? Do you know what the benefits are of such a great platform? Take a look at this blog and see for yourself.

Magento 2 is an eCommerce platform which enables users to buy and sell goods easily online. Following on from the hugely popular Magento 1 platform, Magento 2 was launched in November 2015.

Many of the big players use Magento and I bet you didn’t even know it or even think about the behind the scenes build of the website. Big brands such as Paul Smith, Tim-berland, Paper Chase and Coca Cola all use Magento to power their eCommerce business.

So why do all these companies choose Magento 2 for their eCommerce site?

Although Magento was a great platform – Magento 2 is even better – with faster load times, a vastly improved mobile shopping experience, better testing capabilities and easier checkout process for customers being just a few of the benefits. 

Magento 2 is an Open Source Platform – you can download a free community version or pay for an enterprise version of the platform. Developers are able to modify, customise and extend the source code for more advanced functions.

Scalability is key for many small businesses. Owners are looking for a platform that grows as their business grows. Magento 2 can has the capability to do just this. It’s great for small businesses and large scale companies with multi million pound sales.

More and more people now rely on their mobile phones everyday. No longer are they only used for making calls or sending text messages. People organise their lives using their device these days and one major change is that people use mobiles for making purchases.  Magento 2 has the built in capability to be responsive whatever device is used. 

With these great features sales will only increase.

Nobody likes a slow webpage, and this is one of the main reasons users abandon their shopping carts. Magento 2 is built to provide faster downloads and much quicker checkout experience for customers.

One of the most popular benefits of Magento 2 is the flexibility and customisable build capabilities. The many Magento 2 Extensions which are available helps to make your platform unique. Whatever feature you need to make your site work the way you want it to, you are sure to find an extension or plugin to meet your needs.

So, these are the best features Magento 2 has. What are your thoughts? 

What are your favourite features?

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