Did you know that Instagram is the 10th most visited website in the United States? Whether you’re a brand trying to bring in more revenue or an influencer in the making, getting more Instagram followers is key to your success.

But, if you don’t want to buy followers, how do you develop a marketing strategy to grow your following organically? We’re glad you asked.

Keep reading to learn how to get free Instagram followers that genuinely enjoy your content so you can start reaping all the benefits of social media.

Define Your Target Audience

Before you get followers on Instagram, the first thing you need to do is figure out who you want your followers to be. Take the time to think about the goals for your account. Who are you trying to reach with your posts?

For example, if you own a small ice cream shop, you’ll want to gain local followers who will likely come visit your shop once they see your account. So, you’ll need to develop a strategy that targets people in your area.

If you want to grow your personal Instagram account, on the other hand, it doesn’t matter where your followers live, so you can use a more broad strategy.

Once you determine your target audience, you can craft a content strategy that caters to them.

Use Keywords and Hashtags

Make it easier for potential followers to find your account by using keywords that your target audience is likely to search for. The best way to do this is by using keywords in your username and account name.

Let’s go back to the ice cream shop example. Regardless of your shop’s name, make sure to use the term “ice cream” in your username and/or account name, so your profile is more likely to show up when people search for that term. Then, use ice cream-related hashtags so your posts show up on the Explore page for people who have shown an interest in ice cream content.

Develop an Aesthetic for Your Content

Have you ever seen a photo or video on your Instagram feed and you instantly knew which account posted it, without looking at the username? If so, that brand has done a great job of developing an aesthetic without you even realizing it.

They’ve curated a look and feel for their content that you’ve automatically associated with their brand over time. If you can do the same thing with your content, you’re more likely to draw in new followers without spending a dime.

While you’re at it, consider curating the look of your feed as well, instead of just focusing on individual posts. This way, when someone looks at the grid of photos and videos on your account page, it looks cohesive and thoughtful.

You’re on Your Way to Getting Free Instagram Followers

After reading through our tips, you’re one step closer to growing your account organically and getting free Instagram followers. Try out these tips and watch your follower count steadily rise. You’re on your way to the top!

Looking for more social media tips? Check out our other posts before you go and check back often for new content.