This is 2021, nobody has time to read your long-long paragraphs about how you’ve started your business and what type of services you provide? This is a generation of quick short creative videos! And if not short then it must be interesting enough to gain attention.

You know how Instagram reels and Youtube Shots are in trend these days. From 2016 onwards short videos started to gain popularity on digital platforms through TikTok videos and many applications similar to that. That’s what you need to do! Make videos to catch the eyeballs and attention of the public on you!

How? Well, for that, you need to keep reading. Let’s first know about some video marketing stuff.

What Is Video Marketing?

A picture shows just a portrait of you but videos have the power to explain everything accurately. Just think how effective videos can be if you use them in your marketing campaigns.

 You can make a professional explainer video of your company to promote your brand through high-quality engaging video. You can make How-To videos and entertaining viral videos. Video marketing has proved to be more effective than blogs and articles.

How Video Marketing Works?

• Must-Have Social Media Account

Now the question is, how do you make it work? Well, that’s also very easy! If you have a business, you must have social media accounts on different platforms like Facebook, Instagram, Twitter, and LinkedIn. What you have to do is to post these business videos that you’ve made on these platforms with an attractive and interesting caption.

• Create Extraordinary Thumbnail

Make sure you design an extraordinary eye-catching thumbnail for your video so that people can not stop themselves from watching it. You might have noticed that creators on YouTube use different kinds of attractive and creative thumbnails to draw the attention of viewers. That’s what you have to do!

• Link Your Videos With Landing Page!

Link your video with your business landing page to gain traffic. You can also provide the link to your official website in the caption so that people don’t get confused. Videos are more likely to get extra traffic than articles because people spend most of their time scrolling reels and shots and watching videos on YouTube. So, you must take it as an opportunity!

• Editing and quality

Editing and the quality of the video are important factors! The views and traffic generally depend on the quality of the video and the transitions and effects used in it. So, if you want your video to go viral, don’t just post a straight video, make it interesting.

• Go with the trend!

Trend is really important if you want your video to be viral. How? Well, there is a fixed criterion of trends. If there is a song in trend it will stay there for at least 1 month and on all platforms at the same time. So, try making transition videos on that trend with help of a blog post writing service and make an effort to make your videos based on these trends.