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What is SEO Optimization and How Does It Work?

Did you know that over half of all website traffic is organic?

It’s easy to get bogged down in paying for Google Ads and teaming up with influencers, but you shouldn’t forget the power of simply being found. After all, where do you go if you’re looking for a new pair of shoes or a fancy umbrella online? To the search box, of course!

Without a doubt, the number one way to boost your organic web traffic is through SEO. If you’ve never heard of it, you’re in the right place!

Take a peek at our guide to SEO optimization today and let’s get your site ranked.

What Is SEO?

Search engine optimization (SEO) is the technique used to improve a website’s search ranking. When done properly, your site should move up from the bottomless pit of Google to – hopefully! – reach the first page of search results.

But, how does it work?

In basic terms, Google uses a complex algorithm to rank websites that it thinks will be most useful to its users. It goes through every single site out there and automatically checks it against a set list to rank it for search terms.

For example, if someone searches SEO optimization tools, Google will be able to instantly show the user websites that it thinks will answer their question and be a useful resource.

Top SEO Optimization Techniques

There are tons of SEO optimization tips out there that can improve your search ranking. These are based on what Google (and other search engines) decides is important when organizing their search results and what they include in their algorithm. Let’s take a look at some of them:

Keyword Optimization

If you’re looking into SEO website optimization, it’s impossible not to see keyword research! By using keywords that your target audience is using, search engines will see that you’re relevant to the search.

Local Citations

Ensuring your local citations (any mention of your business online) are all correct. You also want to see that they are properly linked to help boost your authority in the eyes of Google.

Load Speed

Do you know how quickly your website loads? The quicker your site, the higher Google will rank it. People don’t want slow-loading websites, so optimize yours by compressing images, reducing the number of features, and choosing a high-quality host to power your site.

Do You Need an SEO Expert to Get Started?

If you’re looking into how to SEO optimize, you don’t need an expert. There are plenty of amazing resources out there that will teach you a lot about this marketing technique, and the basic level of SEO isn’t too complex. However, if you want to go deep into SEO and do it properly, consistently, and get quicker results, it is wise to bring in some professional help such asĀ fort lauderdale seo services.

Start Your SEO Optimization Journey

SEO optimization is a fantastic way to get ahead of your competitors and start driving more traffic to your website. Just remember that it isn’t a quick route to conversion, but the more you put into SEO the more you’ll get back.

If you enjoyed this article, be sure to check out more on our website! We write across a range of topics, from misconceptions to bizarre happenings, keeping you entertained and in the know.

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